Biz Launch
CIMB Bank
The Brief
Businesses today operate in a fast-paced environment where effciency, agility, and smart decision-making are essential for growth.
CIMB wanted to position OCTO Biz as more than a digital banking platform. It needed to demonstrate how the platform empowers businesses to spend less time managing nances and more time driving growth, innovation, and new opportunities.
The challenge was to create a campaign that resonated with modern entrepreneurs and business owners, while reinforcing CIMB’s role as a trusted partner supporting their growth journey.
The Idea
Inspired by the belief that every business is always moving forward, we developed the campaign around the idea:
“Less Time on Banking.
More Time on Business.”
This became more than a tagline. It became the creative foundation, representing momentum, progress, and confidence.
To bring the idea to life, we introduced the concept of AI Motion, a dynamic visual language that conveys seamless movement, innovation, and forward thinking through uid transitions and modern visuals to symbolise how businesses can navigate challenges effortlessly with the right digital banking support.
Complementing the concept was authentic storytelling that put entrepreneurs at the heart of the campaign, we humanised the OCTO Biz experience on how it empowers smarter decisions, streamlines daily operations, and unlocks new opportunities.
The Result
The campaign successfully repositioned OCTO Biz as more than a digital banking platform, transforming it into a symbol of business growth and progress.
43% increase
in transaction volume in May 2026
RM3 billion average
monthly transaction value
via OCTO Biz Mobile App.
Approximately
3,000 new customer
sign-ups per month
By combining AI-driven creativity with human-centred storytelling, the campaign resonated with growth-minded entrepreneurs and reinforced CIMB’s role as a trusted, forward-thinking partner.
Ultimately, it inspired businesses to embrace change, move with confidence, and focus on what matters most: growing their business.
Take a Bite
Ready to take a bite out of success?
Let’s collaborate and turn your brand into a versatile sensation!
12-3, Jalan PJU 8/3A, Perdana Business Centre,
Damansara Perdana, 47820 Petaling Jaya, Selangor D.E.
