Travel Card Launch

CIMB Bank

The Brief

Embarking on a journey of innovation, CIMB Bank set its sights on introducing a new line of Travel Cards, a venture spanning two pivotal phases. First, we delved into the meticulous design process, crafting cards across three distinct tiers that exuded an aura of sophistication, modernity, and prestige—a veritable status symbol for discerning travelers.

Transitioning to the second phase, the launch demanded an equally compelling visual narrative—one that would resonate with travelers seeking the ultimate companion for their adventures.

The Idea

For the design of the card, we drew inspiration from the concept of uniqueness, embracing the distinctiveness of fingerprints. Each fingerprint symbolizes individuality and identity, reflecting personal travel experiences. We intertwine past and future journeys by tracing the paths of your fingerprints, celebrating where you've been and hinting at the adventures to come.

For the main visual of the launch, we aimed to convey how the CIMB Travel Credit Card elevates the travel experience by mitigating its challenges. Picture the airplane doors opening directly to your destination, with the CIMB Travel Credit Card fast-tracking you to your travels, ensuring a seamless journey from start to finish.