Anak-Anak Malaysia
EcoWorld
The Brief
Anak-Anak Malaysia is an annual initiative by EcoWorld, coinciding with Malaysia's Independence Month. In 2023, the #AAM campaign was centered on promoting placemaking and sustainability within EcoWorld townships and the nation. This endeavor underscores the significance of community engagement and participation in fostering livable environments.
Through diverse events and interactive content, we aim to spark inspiration and encourage participation in enhancing quality of life.
The Idea
We coined the theme name "Action Greenaration" for this campaign, cleverly blending 'action', 'generation', and 'green'. It serves as a call-to-action for today's youth, urging them to enact positive change in the environment through their daily activities. The main visual portrays a collective effort of children demonstrating strong integrity in taking action towards a greener world. It underscores the importance of preserving nature while highlighting the leadership of the younger generation in tangible environmental conservation efforts.
Proposed visual 1
Proposed visual 2
The Result
EcoWorld organized a dynamic two-day event hosted at one of their vibrant townships. Leveraging robust digital promotion efforts, the event attracted an impressive public attendance of over 5,000 visitors. These enthusiastic attendees eagerly responded to the call to uplift their lives towards sustainability, demonstrating a keen interest in adopting eco-friendly practices and embracing a more environmentally conscious lifestyle.
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